It has often been said that without luck, the beginning entrepreneur simply won’t make it. Without an invisible hand to guide him safely through the many obstacles, his initiatives are doomed to fail. Maybe there’s a way to contend for … Continue reading →

For more than 20 years, together with an extensive team of researchers, Jim Collins has been trying to determine why certain companies stand out above similar companies and moreover why they seem to be more resilient against various forms of … Continue reading →

Retailers Under Heavy Pressure Alarm bells are sounding again for the retail industry. The survival of many shops is being threatened by changes in consumer behavior, the internet and the strain of slowing economic growth. Shopkeepers beware! ( read on…..)

The emergence of digital media has made it possible to continually improve our perception into consumer behaviors and patterns. In the 90’s, this paved the way for the arrival of the newest member of the marketing family: micromarketing. This latest … Continue reading →