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Monthly Archives: July 2013
Does a business blog really make a difference?
The fact that most companies’ customers today are actively online, makes having a balanced internet strategy essential. It’s clear from the below graph that companies agree with this statement. All of them have plans to significantly increase spending on website … Continue reading
Posted in micro economy
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Entrepreneurs toss and turn with indecisiveness
The defining factor in the complex decision-making process of entrepreneurs is still human emotion – not the technological or analytical methods. How can indecisiveness be avoided? How can it be that entrepreneurs, who are considered by nature to be resolute … Continue reading
Posted in micro economy
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Starbucks:setting a good example of a High Performance Organization
As follow up to the article Tools for business optimization it might be fun to take a look at a famous HP organization.Starbucks is seen, particularly by experts, as a completely up and running, fully functioning version of a modern … Continue reading
Posted in micro economy
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Why isn’t there more cooperation between companies?
Particularly now that economic forecasts are gloomy and long term trends like globalization and population ageing account for new challenges, the entrepreneur cannot let a single chance go by to optimize operational efficiency. In this respect, a solid cooperation with … Continue reading
Posted in micro economy
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Competition forces consultants into micromarketing to find new business
The emergence of digital media has made it possible to continually improve our perception into consumer behaviors and patterns. In the 90’s, this paved the way for the arrival of the newest member of the marketing family: micromarketing. This latest … Continue reading
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Building Blocks for a Top Company
For more than 20 years, together with an extensive team of researchers, Jim Collins has been trying to determine why certain companies stand out above similar companies and moreover why they seem to be more resilient against various forms of … Continue reading
Posted in micro economy
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The mental aspect of entrepreneurship is greatly ignored.
There’s more than enough being written over starting a business, business plans, marketing, how team work should be encouraged, etc., but there’s little to find on what is perhaps the most difficult aspect of entrepreneurship; the mental. We’ve all heard … Continue reading
Posted in micro economy
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